Good photos lure buyers – poor photos turn buyers away.
Nielsen research reveals:
“87% Australian property buyers head to the Internet to support their research & search process “.
The full article “How the internet is reshaping Australian Real Estate” is here.
More and more buyers make decisions based upon what they see on the internet, before they contact an agent.
The internet has enabled people to gather more information, and do more research without having to waste all those weekends driving all over the place.
The images of your home will directly influence a buyer’s decision whether to take the next step, and arrange an inspection… or move on to another listing that looks more appealing. So, your listing must look good.
Professional photography and video is an investment in a successful marketing campaign, not an expense.