News Ltd: Shift from papers to on-line

Only days after Fairfax announce printing plant closures and significant job losses, News Ltd announce they are restructuring.

Like Fairfax, News Ltd’s hand has been forced by the rapidly declining profitability of print newspapers.

Print revenues have been savaged by the weak advertising market but also a shift of readers from print to online services.

Print advertising around the country is expected to plunge by 9 per cent this financial year from a year earlier.

Read more: http://www.theage.com.au/business/news-to-combine-divisions-in-costcutting-sweep-20120620-20nfe.html#ixzz1yJfIp01t

The days of the printed newspaper are coming to an end.

Real Estate agents need to seriously consider what value their vendors are honestly getting by advertising in old fashioned newspapers that have a dwindling readership.

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